Dr. Viviane Seyranian


Dr. Viviane Seyranian is an Associate Professor of Psychology at California State Polytechnic University, Pomona. She is a social psychologist who builds, implements, and empirically tests communications and interventions to optimize influence and behavioral change, particularly in the environmental and education realm. Her award winning research on her theory called Social Identity Framing (Seyranian, 2013, 2014) provides support for the idea that implicating social identity in communication helps to garner support for social change. Dr. Seyranian also develops and tests a wide variety of interventions seeking to specifically empower minority populations. Her research utilizes diverse methodologies ranging from lab and field experiments to qualitative methods such as manual and computerized content analysis.  She serves on the editorial board of the Journal of Environmental Psychology and the Journal of Public Interest Communication. Dr. Seyranian earned her Ph.D. and M.A. in social psychology from Claremont Graduate University and her B.A. cum laude in psychology and government from Claremont McKenna College.  She completed her postdoctoral training at the University of Southern California.


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