Communication is an important driver of social change.  Social Identity Framing Theory (Seyranian, 2013; 2014) suggests that implicating social identity through specific communication tactics may augment the persuasive appeal of a message and help to bring about social change.  Research on social identity framing theory shows that inclusive language (i.e., language that implicates social identity through words like “we”, “us”, “our”) increases positive leadership perceptions, willingness to engage in action to bring about social change, influences group norms, and increases positive emotions (Seyranian, 2014).  We currently have a number of projects underway that further examine how social identity framing communication can help to drive social change.