Media Coverage

June 23, 2016

Article written by Viviane Seyranian, PhD and published on The Conversation.

May 13, 2015

Article written by Lauren Griffin of University of Florida. 

Viviane Seyranian, PhD, frank Prize winner: “We and Us Trumps You and I”

February 28, 2015

frank Prize winner Viviane Seyranian, PhD, studied the difference between communications that focused on a collective "we" vs. an individual "I." In her research, Seyranian and her colleagues analyzed 112 major speeches by social change-oriented U.S. presidents. They discovered a number of language patterns that they describe as "social identity framing."

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