Viviane Seyranian, PhD, frank Prize winner: “We and Us Trumps You and I”
February 28, 2015
frank Prize winner Viviane Seyranian, PhD, studied the difference between communications that focused on a collective "we" vs. an individual "I." In her research, Seyranian and her colleagues analyzed 112 major speeches by social change-oriented U.S. presidents. They discovered a number of language patterns that they describe as "social identity framing."